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Report怎么寫:SWOT分析方法

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Report怎么寫:SWOT分析方法

本文旨在運用SWOT分析方法,對可口可樂和未來可樂的營銷策略和未來計劃進行分析,并做了大量的工作。首先,本文分析了兩家公司的內部和市場環境,其次采用SWOT分析法對兩種焦炭產品的優勢、劣勢、機會和威脅進行了分析。再次,制定了兩個公司的市場細分、目標定位、定位戰略和目標市場,兩家公司之間的比較緩慢。最后,提出了兩個品牌的建議。

1。介紹

可口可樂是軟飲料的第一品牌,面臨著軟飲料行業新來者、未來可樂的挑戰。報告比較了兩種品牌的可樂及其營銷策略,并提出了進一步發展的建議。首先,本文分析了兩家公司的內部和市場環境,其次采用SWOT分析法對兩種焦炭產品的優勢、劣勢、機會和威脅進行了分析。再次,制定了兩個公司的市場細分、目標定位、定位戰略和目標市場,兩家公司之間的比較緩慢。最后,提出了兩個品牌的建議。

2。討論與分析

2.1產業和公司背景

2.1.1可樂的背景

可口可樂公司是世界上最大的飲料生產企業,也是格魯吉亞亞特蘭大國際軟飲料銷售企業的開拓者和領導者。它最著名的軟飲料品牌可口可樂,這是由John S. Pemberton教授發明的幸運當他混合碳酸水和糖在他的實驗中其他成分。除可口可樂外,該公司還擁有五種最著名的軟飲料品牌,可口可樂,如前所述,可口可樂、雪碧和健怡可口可樂四種。
可樂第一次進入中國市場在1927的上海,但由于不滿足翻譯名字“可樂”,它并不是很受歡迎,直到一個教授叫JiangYi是一個倫敦居民給可口可樂一個充滿活力的中國名字。22年后,隨著美國大使館撤離,可口可樂已經消失于中國市場30年,但幸運的是,中國重新走向1979美國外交之門,從此可口可樂中國飲料市場的蓬勃發展,在已融入中國人的日常生活。

2.2.2未來可樂的背景

未來可樂是一個以Wahaha家族為目標的國家品牌,成立于1998,最初在“中國自主可樂”的廣告中宣傳,與可口可樂和百事可樂競爭,從而鼓勵其他民族工業參與國際競爭。未來可口可樂憑借其強大的廣告和價格策略,成功地拓展了市場,品牌利用了國家綜合開發市場。現在,未來可樂的目標是在中國的小城市和農村市場,因此它的市場份額是有限的,即使如此,未來的可口可樂仍然表現良好,占市場占有率的10%。

2.2.3軟飲料的背景

目前,軟飲料市場已進入飽和狀態,兩個主要行業的領導者占據了世界市場約80%的份額,其他小品牌也不時出現。它是在中國軟飲料市場。
國內軟飲料市場有五大屬性。
1。在軟飲料品牌幾乎相同,口味相同的情況下,品牌知名度成為消費者選擇購買的關鍵因素。因此品牌影響力是重要的。
2。資本結構決定了軟飲料市場的競爭格局,從各種企業的兼并和收購來看,其中大資本總是扮演著最大的角色,收獲最大的收獲。
三.軟飲料行業的廣告和促銷成本居高不下,利潤總額甚至翻了一番。即便如此,廣告確實促進了這些產品的銷售,而銷售過程離不開廣告。
4。銷售是銷售的形式,它能夠開拓更多的市場空間中進行的,和利潤取決于公司的配送管理和資金控制。
5。競爭朝著多樣性的方向前進。除了軟飲料外,企業也不會放棄熱飲和其他飲料的市場分割,形成了多種市場條件。

Report怎么寫:SWOT分析方法

This report aims to use a SWOT analyze method to analyze the marketing strategy and future plan of Coca Cola and Future Cola, and in order to do this, a lot of work have been done. First, this report analyzes the inner and market environment of both companies, and secondly it adopts the SWOT method to analyze the strength, weakness, opportunities and threats of both coke product. Thirdly, market segmentation, targeting strategy, positioning strategy and target market of both companies are drawn out and the compare between the two companies appears slowly. Finally, the recommendations for both brands are pointed out.

1. Introduction

Coca Cola, which can count as the NO.1 brand of soft drink, faces the challenge of a new-comer in the soft drink industry, Future Cola. The report compares two brands of coke and their marketing strategy and give the recommendations for their further development. Firstly, this report analyzes the inner and market environment of both companies, and secondly it adopts the SWOT method to analyze the strength, weakness, opportunities and threats of both coke product. Thirdly, market segmentation, targeting strategy, positioning strategy and target market of both companies are drawn out and the compare between the two companies appears slowly. Finally, the recommendations for both brands are pointed out.

2. Discussion and Analysis

2.1 Industry and Company Background

2.1.1 Coco Cola’s Background

Coca cola is the largest International company that produces drinks and the pioneer and also the leader of the international soft drink selling enterprise based in Atlanta, Georgia. It’s most famous for the soft drink brand Coca Cola, which was invented with a stroke of luck by professor John S. Pemberton when he mixed carbonic water and sugar with other ingredient in his experiment. And apart from Coca Cola, the company possesses four of the five most famous soft drink brands, Coca Cola as it’s said previously, F anta, Sprite and Diet Coca Cola.
Coca Cola first entered Chinese market in 1927 in Shanghai, but due to the unsatisfied translatedChinese name of ‘Coca Cola’, it was not very popular until a professor called JiangYi who was a London resident gave Coca Cola a vibrant Chinese name. 22 years later, with the withdraw of American embassy, Coca Cola had vanished from Chinese market for 30 years.But fortunately China reopened the diplomatic door toward the USA in 1979, since then Coca Cola has boomed in Chinese drink market and has blended into Chinese people’s everyday life.

2.2.2 Future Cola’s Background

Future Cola was a national brand targeted toward family under Wahaha which was established in 1998, it was advertised in the slogan of ‘Chinese own coke’ in the first with an intension of competing with Coca and Pepsi, thus to encourage other national industries to participate in the international competition. Future Cola expanded its market successfully by a fierce advertising and price strategy, and the brand made good use of national complex to develop its market. Now, Future Cola target its market in Chinese small cities and rural areas and thus its market segment is limited, even so, Future Cola still performs well with a grade of 10 percent of market occupation rate.

2.2.3 Soft Drink’s Background

For the time being, soft drink market has reached a state of saturation with two main industry leaders occupying the market of the world in the percentage of approximately 80 percent and other small brand emerge here and there from now and then. It is the samein Chinese soft drink market.
There are five attributes in the domestic soft drink market.
1. Under the situation that there are so many soft drinks brands with almost the same  flavor and the same taste, brands popularity has became the key factor for customers when they make their choice of purchase. Consequently brand influence is important.
2. Capital determines the structure of competing in soft drinks market, as is witnessed from the various mergers and acquisitions happened to various kinds of company, among which big capital always plays the biggest role and harvest the biggest harvest.
3. Advertisement and promotion cost remains high and even doubles the total profit amount in the soft drinks industry. Even so, advertisement does promote the selling of these products a lot, and the selling process can’t live without the advertisement.
4. The selling is carried out in the form ofdistribution selling which is able to carve out more market space, and the profit depends on the company’s distribution management and money control.
5. The competition advances toward a trend of multiplicity. Apart from the soft drink, enterprises won’t give up the market segmentation of hot drinks and other kind of drinks, so a multi-market condition is coming into being.

編輯團隊由海歸留學生,英語專八畢業生及相關專業寫手組成,旨在為您提供高品質的代寫服務。

EssayBang

代寫essay-assignment-留學生論文網課代上代修-HPessay

Report怎么寫:SWOT分析方法

V:essayok
EssayHP
EssayHP為你提供最好的essay代寫服務。
Report怎么寫:SWOT分析方法

本文旨在運用SWOT分析方法,對可口可樂和未來可樂的營銷策略和未來計劃進行分析,并做了大量的工作。首先,本文分析了兩家公司的內部和市場環境,其次采用SWOT分析法對兩種焦炭產品的優勢、劣勢、機會和威脅進行了分析。再次,制定了兩個公司的市場細分、目標定位、定位戰略和目標市場,兩家公司之間的比較緩慢。最后,提出了兩個品牌的建議。

1。介紹

可口可樂是軟飲料的第一品牌,面臨著軟飲料行業新來者、未來可樂的挑戰。報告比較了兩種品牌的可樂及其營銷策略,并提出了進一步發展的建議。首先,本文分析了兩家公司的內部和市場環境,其次采用SWOT分析法對兩種焦炭產品的優勢、劣勢、機會和威脅進行了分析。再次,制定了兩個公司的市場細分、目標定位、定位戰略和目標市場,兩家公司之間的比較緩慢。最后,提出了兩個品牌的建議。

2。討論與分析

2.1產業和公司背景

2.1.1可樂的背景

可口可樂公司是世界上最大的飲料生產企業,也是格魯吉亞亞特蘭大國際軟飲料銷售企業的開拓者和領導者。它最著名的軟飲料品牌可口可樂,這是由John S. Pemberton教授發明的幸運當他混合碳酸水和糖在他的實驗中其他成分。除可口可樂外,該公司還擁有五種最著名的軟飲料品牌,可口可樂,如前所述,可口可樂、雪碧和健怡可口可樂四種。
可樂第一次進入中國市場在1927的上海,但由于不滿足翻譯名字“可樂”,它并不是很受歡迎,直到一個教授叫JiangYi是一個倫敦居民給可口可樂一個充滿活力的中國名字。22年后,隨著美國大使館撤離,可口可樂已經消失于中國市場30年,但幸運的是,中國重新走向1979美國外交之門,從此可口可樂中國飲料市場的蓬勃發展,在已融入中國人的日常生活。

2.2.2未來可樂的背景

未來可樂是一個以Wahaha家族為目標的國家品牌,成立于1998,最初在“中國自主可樂”的廣告中宣傳,與可口可樂和百事可樂競爭,從而鼓勵其他民族工業參與國際競爭。未來可口可樂憑借其強大的廣告和價格策略,成功地拓展了市場,品牌利用了國家綜合開發市場。現在,未來可樂的目標是在中國的小城市和農村市場,因此它的市場份額是有限的,即使如此,未來的可口可樂仍然表現良好,占市場占有率的10%。

2.2.3軟飲料的背景

目前,軟飲料市場已進入飽和狀態,兩個主要行業的領導者占據了世界市場約80%的份額,其他小品牌也不時出現。它是在中國軟飲料市場。
國內軟飲料市場有五大屬性。
1。在軟飲料品牌幾乎相同,口味相同的情況下,品牌知名度成為消費者選擇購買的關鍵因素。因此品牌影響力是重要的。
2。資本結構決定了軟飲料市場的競爭格局,從各種企業的兼并和收購來看,其中大資本總是扮演著最大的角色,收獲最大的收獲。
三.軟飲料行業的廣告和促銷成本居高不下,利潤總額甚至翻了一番。即便如此,廣告確實促進了這些產品的銷售,而銷售過程離不開廣告。
4。銷售是銷售的形式,它能夠開拓更多的市場空間中進行的,和利潤取決于公司的配送管理和資金控制。
5。競爭朝著多樣性的方向前進。除了軟飲料外,企業也不會放棄熱飲和其他飲料的市場分割,形成了多種市場條件。

Report怎么寫:SWOT分析方法

This report aims to use a SWOT analyze method to analyze the marketing strategy and future plan of Coca Cola and Future Cola, and in order to do this, a lot of work have been done. First, this report analyzes the inner and market environment of both companies, and secondly it adopts the SWOT method to analyze the strength, weakness, opportunities and threats of both coke product. Thirdly, market segmentation, targeting strategy, positioning strategy and target market of both companies are drawn out and the compare between the two companies appears slowly. Finally, the recommendations for both brands are pointed out.

1. Introduction

Coca Cola, which can count as the NO.1 brand of soft drink, faces the challenge of a new-comer in the soft drink industry, Future Cola. The report compares two brands of coke and their marketing strategy and give the recommendations for their further development. Firstly, this report analyzes the inner and market environment of both companies, and secondly it adopts the SWOT method to analyze the strength, weakness, opportunities and threats of both coke product. Thirdly, market segmentation, targeting strategy, positioning strategy and target market of both companies are drawn out and the compare between the two companies appears slowly. Finally, the recommendations for both brands are pointed out.

2. Discussion and Analysis

2.1 Industry and Company Background

2.1.1 Coco Cola’s Background

Coca cola is the largest International company that produces drinks and the pioneer and also the leader of the international soft drink selling enterprise based in Atlanta, Georgia. It’s most famous for the soft drink brand Coca Cola, which was invented with a stroke of luck by professor John S. Pemberton when he mixed carbonic water and sugar with other ingredient in his experiment. And apart from Coca Cola, the company possesses four of the five most famous soft drink brands, Coca Cola as it’s said previously, F anta, Sprite and Diet Coca Cola.
Coca Cola first entered Chinese market in 1927 in Shanghai, but due to the unsatisfied translatedChinese name of ‘Coca Cola’, it was not very popular until a professor called JiangYi who was a London resident gave Coca Cola a vibrant Chinese name. 22 years later, with the withdraw of American embassy, Coca Cola had vanished from Chinese market for 30 years.But fortunately China reopened the diplomatic door toward the USA in 1979, since then Coca Cola has boomed in Chinese drink market and has blended into Chinese people’s everyday life.

2.2.2 Future Cola’s Background

Future Cola was a national brand targeted toward family under Wahaha which was established in 1998, it was advertised in the slogan of ‘Chinese own coke’ in the first with an intension of competing with Coca and Pepsi, thus to encourage other national industries to participate in the international competition. Future Cola expanded its market successfully by a fierce advertising and price strategy, and the brand made good use of national complex to develop its market. Now, Future Cola target its market in Chinese small cities and rural areas and thus its market segment is limited, even so, Future Cola still performs well with a grade of 10 percent of market occupation rate.

2.2.3 Soft Drink’s Background

For the time being, soft drink market has reached a state of saturation with two main industry leaders occupying the market of the world in the percentage of approximately 80 percent and other small brand emerge here and there from now and then. It is the samein Chinese soft drink market.
There are five attributes in the domestic soft drink market.
1. Under the situation that there are so many soft drinks brands with almost the same  flavor and the same taste, brands popularity has became the key factor for customers when they make their choice of purchase. Consequently brand influence is important.
2. Capital determines the structure of competing in soft drinks market, as is witnessed from the various mergers and acquisitions happened to various kinds of company, among which big capital always plays the biggest role and harvest the biggest harvest.
3. Advertisement and promotion cost remains high and even doubles the total profit amount in the soft drinks industry. Even so, advertisement does promote the selling of these products a lot, and the selling process can’t live without the advertisement.
4. The selling is carried out in the form ofdistribution selling which is able to carve out more market space, and the profit depends on the company’s distribution management and money control.
5. The competition advances toward a trend of multiplicity. Apart from the soft drink, enterprises won’t give up the market segmentation of hot drinks and other kind of drinks, so a multi-market condition is coming into being.

編輯團隊由海歸留學生,英語專八畢業生及相關專業寫手組成,旨在為您提供高品質的代寫服務。

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